(small AB test experiment)


I don't have any ability to do real AB testing, so I thought I'd experiment a bit with this:

https://twitter.com/droqen/status/1370026119290789899

I've switched the cover art from the first image to the second:


The main reason for making this devlog is so that I know what the CTR was before I swapped cover art: 0.93%.

Let's see how the numbers change over the next 7 days :)

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OH NO, I TOTALLY MESSED UP MY TEST! - now it's at 1.39 % because i twote about it. whoops. okay

(1 edit)

Day 4: still steadily dropping. 0.60% now.


it occurs to me that maybe this is just natural dropoff as tweets and things vanish and the only people seeing the cover are random browsers of itch.io!

Day 2: CTR has dropped to 0.65%! It definitely feels like cover image B is performing more poorly than image A, but I think the CTR is based on the "last 7 days" so I'm going to hold out with image B for 5 more days, then switch back to image A.

Day 1: CTR has dropped to 0.79%